Xcalacoco, Playa del Carmen’s Newest Luxury Real Estate Hotspot in 2025

A Rising Market for Global Buyers Who Know What’s Next

Just north of Playa del Carmen’s lively downtown, Xcalacoco is quietly becoming one of the most prestigious addresses on Mexico’s Caribbean coast. Long considered a local treasure, this serene stretch of coast is now attracting global attention as a new place to invest in the Riviera Maya, with branded residences, wellness-centered living, and exclusive boutique developments. Bordered by protected jungle, white sand beaches, and crystalline waters, Xcalacoco offers what today’s investors are seeking: privacy, style, and long-term value in a destination that’s still ahead of the curve.

An Exclusive Destination on the Rise

No longer a hidden gem, Xcalacoco is undergoing a strategic evolution. The planned extension of Playa del Carmen’s iconic 5th Avenue northward is set to improve access and add commercial vitality, which directly contributes to the capital appreciation of nearby properties.

Development in the area is intentionally low-density and environmentally conscious, attracting a sophisticated buyer who values both lifestyle and investment potential. It’s quickly becoming the perfect place to invest in 2025 for those seeking both return and refined living.

What truly sets Xcalacoco apart is its shift toward a higher standard of living. The area is now recognized for luxury residences, upscale hospitality, and fine experiences. From renowned restaurants and beach clubs to branded residential offerings, Xcalacoco is positioning itself as a private, high-end category of investment in Playa del Carmen.

Branded Residences and a New Era of Luxury Living

Xcalacoco is quickly becoming the benchmark for internationally inspired luxury real estate. The area will host a growing collection of branded residences—luxury homes developed in partnership with prestigious lifestyle brands that offer elevated experiences, world-class amenities, and long-term rental potential.

One of the most exciting names anchoring the area is Naomi, a Mexican luxury brand now launching Naomi Selva—a jungle-integrated branded residence with spa amenities, nature-based architecture, and high-value vacation rental appeal. Prices start at $213,840 USD.

Nearby, Naomi Beach, Naomi’s beachfront counterpart, will offer ultra-exclusive oceanfront residences with direct Caribbean views and five-star services, starting at $1,040,040 USD. Both Naomi Selva and Naomi Beach will include their own exclusive beach club, adding to the area’s growing list of luxury lifestyle destinations in the Riviera Maya.

The Fives, one of Mexico’s most established lifestyle hospitality brands, is also expanding its presence in Xcalacoco with new luxury residences and the well-known The Fives Beach Resort & Club, reinforcing the area's positioning as a luxury lifestyle corridor.

A Mini Guide to Living Xcalacoco

The Fives Resort & Beach Club: Full-service resort with restaurants, pools, and beach access.

Punta Xcalacoco Beach Club:
A serene, locals-favorite beach zone with fewer crowds and spectacular sunrise views.

Naomi Market – The Root: Farm to Table:
A destination market offering curated gourmet products, organic produce, and locally inspired dining.

CTAR (Centro Tenístico y de Alto Rendimiento):
Premier tennis and padel training center offering lessons for all ages.

Wellness-focused walking trails, gyms, and rooftop lounges designed to suit a healthy and active lifestyle.

Cruise Industry & Cultural Inclusion

In support of Mexican Caribbean tourism growth, the government confirmed a strategic meeting with the Florida-Caribbean Cruise Association (FCCA) to promote greater investment in port destinations like Mahahual, which welcomed 208 cruise ships in March alone.

Additionally, a new initiative will encourage cruise lines to offer local handmade products and Quintana Roo artisan crafts as part of their onboard retail experience—blending tourism with cultural preservation and economic impact.

International Brands Eye Xcalacoco

This coastal enclave is now on the radar of global hospitality and real estate brands, who see Xcalacoco as the Riviera Maya’s next canvas for ultra-luxury branded residences. The balance between pristine nature and premium lifestyle is rare—and increasingly in demand.

Why Investors Are Turning to Xcalacoco

High Growth Potential: Enter early into an appreciating luxury enclave. Rental Appeal: Strong demand for vacation homes and short-term stays.

Wellness + Design-Driven: A curated environment centered on nature, health, and tranquility. Close Yet Calm: Enjoy peace without sacrificing proximity to downtown Playa del Carmen.

Established Neighbors: Boutique hotels like Petit Lafitte, Mvngata, and La Reve attract affluent, design-conscious travelers.

Who’s Buying in Xcalacoco?

This area is appealing to North American retirees, digital nomads, and investors looking for a refined, exclusive base in Mexico. As areas like Tulum grow denser, Xcalacoco remains serene, modern, and full of opportunity.

Ready to Get in Before Everyone Else?
At The Agency Riviera Maya, we offer exclusive access to upcoming launches, boutique communities, and pre-construction pricing in Xcalacoco and beyond.

Whether you’re searching for a vacation home, passive income property, or a secure investment near the beach, our certified advisors will guide you every step of the way.

Contact us today for a personalized investment portfolio and private consultation.

Xcalacoco isn’t just Playa del Carmen’s next luxury address—it’s the future of refined living and one of the smartest investment locations in the Riviera Maya.