Mexican Caribbean Expects Record-Breaking Easter:
1.2 Million Tourists, Direct International Flights,
and Real Estate Momentum

April 2025. With Easter holidays approaching, the Mexican Caribbean is preparing for a historic travel season. Authorities project over 1.2 million tourist arrivals, an 85% hotel occupancy rate, and an estimated $1 billion USD in tourism revenue across top destinations like Cancún, Playa del Carmen, and Tulum.

Governor Mara Lezama Espinoza expressed confidence in the region’s performance, stating:

“We are very optimistic. This economic impact will bring tangible benefits to our people and communities.”

This surge confirms the Mexican Caribbean’s position as one of the top places to vacation in Mexico, appealing to both leisure travelers and global investors seeking to combine lifestyle and opportunity.

New Direct Flights to Cancún and Tulum
Key to this momentum is the expansion of international air connectivity—a major win for travelers planning to fly to the Riviera Maya in 2025. Several new routes were confirmed following successful negotiations at the Fitur International Tourism Fair: • British Airways will increase service to Cancún from July.
• Air Canada is expanding from 53 to 60 weekly flights.
• Summer 2025 brings new routes from Nashville, Memphis, Columbia, and Cincinnati.
• World2Fly will connect Madrid and Cancún with direct service.
• Volaris introduces a Costa Rica–Tulum flight beginning July 1.
• Viva Aerobus will keep its Cozumel–Monterrey route in permanent operation.

This increase in direct flights to Mexico is making it easier than ever to travel to Cancún, explore beachfront properties in Tulum, or discover new real estate opportunities across the Riviera Maya.

According to The Agency Riviera Maya, this level of global access is playing a significant role in strengthening the region’s real estate market, with more international buyers viewing the Mexican Caribbean as the perfect place to own a second home or vacation rental.

· North American buyers looking for safer, high-yield options outside volatile markets
· Digital entrepreneurs and wellness seekers drawn to intentional living and curated communities
· Investors ready to monetize lifestyle through short-term rentals with global appeal

Travel Experience & Safety Reinforced

To support the massive influx of tourists, authorities have launched a comprehensive safety and mobility strategy. The operation involves the National Guard, Army, Navy, Civil Protection, Red Cross, lifeguards, and aerial drone surveillance to ensure a smooth experience for international travelers.

A new tourist mobility plan will also streamline airport arrivals, hotel transfers, and rental car services, including new protection protocols for travelers using vehicle rentals in the region.

Cruise Industry & Cultural Inclusion

In support of Mexican Caribbean tourism growth, the government confirmed a strategic meeting with the Florida-Caribbean Cruise Association (FCCA) to promote greater investment in port destinations like Mahahual, which welcomed 208 cruise ships in March alone.

Additionally, a new initiative will encourage cruise lines to offer local handmade products and Quintana Roo artisan crafts as part of their onboard retail experience—blending tourism with cultural preservation and economic impact.

nfrastructure & Investment Outlook

On the infrastructure front, the Nichupté Bridge project in Cancún has reached 79% completion and will feature three traffic lanes, a bike path, and lighting—enhancing regional mobility and urban development.

The state’s ongoing focus on public security and legal transparency has led to major law enforcement achievements and the strengthening of investor confidence—a key factor for those considering real estate investment in Mexico.

As the Mexican Caribbean continues to gain visibility on the global stage, the combination of world-class tourism, strong infrastructure, and an expanding international buyer base is setting the tone for long-term growth.

Whether you’re planning a vacation in Cancún or exploring property for sale in the Riviera Maya, this region remains one of the best places to invest in Mexico in 2025.